Work
Résumé
About
Hi, I'm Alexis Peterka 👋
I use my curiosity 🤔 empathy 💕 passion for data 🤖 and talent for design to create B2B SaaS tools that simplify complex user experiences and deliver measurable results.
2024-2025
Bringing data-centric decision making tools to cannabis retail
Working closely with data engineers and customers on experiments to monetize retail inventory insights.
Case Study
2024-2025
Solving low compliance usage with automation
Creating a customer-informed process for reducing manual effort with data.
Case Study
2023
Increasing adoption of new acquisition through better integration
Using customer research and iteration to balance immediate customer value with long-term vision.
Case Study
2022-2023
Educating team members and paving the way for future improvements
Facilitating workshops and creating artifacts to help onboard new employees to our product.
Case Study
2022-2023
Repurposing existing functionality to solve customer problems
Utilizing overlooked features to rapidly create customer value with minimal engineering effort.
Case Study
2021-2022
Leading design for a new product and building a design system from scratch
Getting up to speed quickly so we can start creating a holistic, integrated experience for customers.
Case Study
2020
Leveraging data to improve retention in a two-sided marketplace
Combining qualitative and quantitative research to drive participant engagement.
Case Study
2020
Creating a responsive, accessible experience for a consumer app
Determining importance of mobile-friendly use case and designing a easily-implementable responsive version.
Case Study
2019
Iterating and testing to create an inventory audit tool customers actually love
Going rogue and relying on my intuition to prototype, test, and build a "10 out of 10" customer experience.
Case Study
Skills
Figma
Figma Make
Sketch
Miro
Jira
Dropbox Paper
Storybook
Webflow
Generative User Research
Usability Testing
Quantitative Research
Design Sprint Facilitation
Strategy and Discovery
Web and Mobile Design
User Interface Design
Rapid Prototyping
