After graduating from Reed College with a degree in Art and a background in Graphic Design, I got my first job as a web designer. I loved being able to create with pixels and exploring what were, at the time, new technologies and techniques for presenting information.
I spent several years straddling the line between UX/UI design and front end web development before discovering user research (shout out to Steve Krug). Once I started validating concepts with customers, I decided to focus on UX and research, although I still enjoy dabbling in CSS.
I’ve since started guerilla user research programs at several SaaS companies, and even started my own company (which failed). While at Cvent, I discovered how gratifying it was to solve problems for B2B users, and realized that I’d rather build painkillers than vitamins.
I continue to work on big, hairy problems, marrying research and design to contribute at all stages of the product development process. At LeafLink, I’m currently building cutting-edge experiences to help cannabis business owners maximize efficiency and profits in a rapidly evolving industry.
