Empathy + Data + Design.

Created new identity, logo, and social media graphics for client. Download the case study (PDF).

• Role: Identity design
• Tools: Sketch
• Year: 2018

Directed card sort exercises, content audits, and customer interviews to create new information architecture and visual design, including developer-facing style guide. Download the case study (PDF).

• Role: Information architecture, UX design, responsive UI design, icon design
• Tools: usabiliTEST, Sketch, Adobe Illustrator, Zeplin, InVision
• Year: 2017

Utilized analytics, remote usability testing, and interactive prototyping to improve customer experience. Download the case study (PDF).

• Role: User research, user experience design, user interface design
• Tools: Google Analytics, Quicktime (for screen recording), Sketch, InVision app for iOS, Google Sheets
• Year: 2016

Created a cross-platform style guide (PDF) to help answer developer questions and created and iterated on pixel-level mockups for usability testing. Download the case study (PDF).

• Role: User research, user experience design, user interface design
• Tools: Sketch, Android simulator, iOS simulator, InVision
• Year: 2016

Conducted extensive user research to inform the complete redesign of web-based CMS. Download the case study (PDF).

• Role: User research, user experience design, user interface design, visual design
• Tools: Sketch, InVision
• Year: 2015-2016

Navigation Icons and Palette

While redesigning our CMS, I leveraged the palette of another business line, built all new icons, and created a responsive version of our navigation.

• Role: User interface design, visual design
• Tools: Sketch, Illustrator
• Year: 2015

Contributed to strategy, conducted user research, and built out screens for a successful redesign of our app onboarding process. As a result, app login increased significantly and customer support calls decreased. Download the case study (PDF).

• Role: Usability testing, wireframing, mobile UI design
• Tools: Sketch, InVision
• Year: 2015

Speculative Facebook Home for iPhone

As part of a job interview, I was asked to design what a Facebook Home experience might feel like for the iPhone (PDF).

• Role: User experience design
• Tools: OmniGraffle
• Year: 2014

Mileage collection app

I made wireframes in Mockflow and OmniGraffle and worked with the visual designer to create a flat design for a mileage collection iOS app.

• Role: User experience design
• Tools: Mockflow, OmniGraffle
• Year: 2013

ISX scoring app

I worked with our visual designer to create a mockup landing page for a potential client's new sports even scoring app. She designed the web page, and I designed the iPhone app screen.

• Role: Visual design
• Tools: Photoshop
• Year: 2013

Flourish product design

I used OmniGraffle to wireframe and Photoshop to help design a health assessment for Insignia Health, conducted user testing, and implemented the results in .NET.

• Role: User experience design, user interface design, user testing, prototyping
• Tools: OmniGraffle, Photoshop, Bootstrap, Camtasia
• Year: 2012

Flourish style tiles

Made design comps using style tiles to gather feedback on a visual design direction for Insignia's Flourish product.

• Role: Visual design
• Tools: Photoshop
• Year: 2012

Chillista

I designed a logo and interface for a web/mobile ad-supported list app.

• Role: Logo design, user experience design, user interface design, and visual design for web and mobile
• Tools: Photoshop
• Year: 2012

Needza

I mocked up and built a demo for a potential new business that would use the Facebook API to post "needs" for your friends to offer to help with. 2011

• Role: User interface design, visual design, markup
• Tools: Photoshop, Coda, JQuery
• Year: 2011

Stayhound

I started and built a company called Stayhound to help pet parents find great pet sitters. We sold the domain name to a competitor, but the integration server is still running.

• Role: Customer development, user research, product design, logo design, user experience design, user interface design, visual design, front-end development
• Tools: Illustrator, Photoshop, Eclipse, GWT (Google Web Toolkit), Git
• Year: 2011

Matchable app

I jointly developed the product concept for a gamified mobile dating app, and created mockups in Fireworks. The Startup Weekend team I led won "Best Business Model".

• Role: Product design, user experience design, user interface design, visual design
• Tools: OmniGraffle, Fireworks
• Year: 2011

BrightBound

I worked with a developer to build BrightBound, a web app to help motivate and help people to find a new job.

• Role: Logo design, user experience design, user interface design, visual design, markup
• Tools: Photoshop, IntelliJ
• Year: 2010

VetLinq

I cofounded VetLinq with two developers and used Fireworks and GWT in Eclipse to design, build, and help market the application.

• Role: Customer development, user research, product design, logo design, user experience design, user interface design, visual design, front-end development
• Tools: Illustrator, Photoshop, Eclipse, GWT (Google Web Toolkit), Git
• Year: 2010

Benchmark Grading

I partnered with a teacher and two developers to create Benchmark Grading, an online gradebook that helps teachers include and track Common core standards in their curriculum. I made the logo and did all design and front-end markup.

• Role: Logo design, user experience design, user interface design, visual design, front-end development
• Tools: Illustrator, Photoshop, Eclipse, GWT (Google Web Toolkit), JQuery, Git
• Year: 2010

Mainstreet by Snapnames

The product team at Snapnames wanted to target a new vertical (SMBs), so I researched domain buying behaviors and created a logo in Illustrator and mockup in Photoshop for the new site.

• Role: User and market research, logo design, user experience design, user interface design, visual design
• Tools: Illustrator, Photoshop
• Year: 2009

WebMD portal

I looked at a lot of usage metrics to create page layouts and designs for WebMD's industry-leading health management web site.

• Role: User interface design, visual design
• Tools: Photoshop
• Year: 2006