Hi, I'm Alexis Peterka. I design user experiences for the web and mobile devices.
I love finding out what people want, how they use it, and making great things for them.
Check out my résumé (pdf) to find out more about me, or email me to chat.
EventCenter Redesign
Conducted extensive user research to inform the complete redesign of web-based CMS. Download the case study (PDF).
- Role: User research, user experience design, user interface design, visual design
- Tools: Sketch, InVision
- Year: 2015-2016
Localization Style Guide
I provided and maintained a lighthearted cross-platform style guide (PDF) to help answer developer questions and guide QA testing.
- Role: User experience design
- Tools: Sketch, Android simulator, iOS simulator
- Year: 2016
Navigation Icons and Palette
While redesigning our CMS, I leveraged the palette of another business line, built all new icons, and created a responsive version of our navigation.
- Role: User interface design, visual design
- Tools: Sketch, Illustrator
- Year: 2015
App Login Redesign
Contributed to strategy, conducted user research, and built out screens for a successful redesign of our app onboarding process. As a result, app login increased significantly and customer support calls decreased. Download the case study (PDF).
- Role: Usability testing, wireframing, mobile UI design
- Tools: Sketch, InVision
- Year: 2015
Speculative Facebook Home for iPhone
As part of a job interview, I was asked to design what a Facebook Home experience might feel like for the iPhone (PDF).
- Role: User experience design
- Tools: OmniGraffle
- Year: 2014
Mileage collection app
I made wireframes in Mockflow and OmniGraffle and worked with the visual designer to create a flat design for a mileage collection iOS app.
- Role: User experience design
- Tools: Mockflow, OmniGraffle
- Year: 2013
ISX scoring app
I worked with our visual designer to create a mockup landing page for a potential client's new sports even scoring app. She designed the web page, and I designed the iPhone app screen.
- Role: Visual design
- Tools: Photoshop
- Year: 2013
Flourish product design
I used OmniGraffle to wireframe and Photoshop to help design a health assessment for Insignia Health, conducted user testing, and implemented the results in .NET.
- Role: User experience design, user interface design, user testing, prototyping
- Tools: OmniGraffle, Photoshop, Bootstrap, Camtasia
- Year: 2012
Flourish style tiles
Made design comps using style tiles to gather feedback on a visual design direction for Insignia's Flourish product.
- Role: Visual design
- Tools: Photoshop
- Year: 2012
ZEN Event Networks
I created and iterated on logos for a network service company using Illustrator.
- Role: Logo design
- Tools: Illustrator
- Year: 2012
Chillista
I designed a logo and interface for a web/mobile ad-supported list app.
- Role: Logo design, user experience design, user interface design, and visual design for web and mobile
- Tools: Photoshop
- Year: 2012
Kryptiq demo
Kryptiq needed a refresh on the visual design of the sample sites they show potential clients, so I made this and some others.
- Role: Visual design
- Tools: Photoshop
- Year: 2012
Needza
I mocked up and built a demo for a potential new business that would use the Facebook API to post "needs" for your friends to offer to help with. 2011
- Role: User interface design, visual design, markup
- Tools: Photoshop, Coda, JQuery
- Year: 2011
Stayhound
I started and built a company called Stayhound to help pet parents find great pet sitters. We sold the domain name to a competitor, but the integration server is still running.
- Role: Customer development, user research, product design, logo design, user experience design, user interface design, visual design, front-end development
- Tools: Illustrator, Photoshop, Eclipse, GWT (Google Web Toolkit), Git
- Year: 2011
Matchable app
I jointly developed the product concept for a gamified mobile dating app, and created mockups in Fireworks. The Startup Weekend team I led won "Best Business Model".
- Role: Product design, user experience design, user interface design, visual design
- Tools: OmniGraffle, Fireworks
- Year: 2011
BrightBound
I worked with a developer to build BrightBound, a web app to help motivate and help people to find a new job.
- Role: Logo design, user experience design, user interface design, visual design, markup
- Tools: Photoshop, IntelliJ
- Year: 2010
VetLinq
I cofounded VetLinq with two developers and used Fireworks and GWT in Eclipse to design, build, and help market the application.
- Role: Customer development, user research, product design, logo design, user experience design, user interface design, visual design, front-end development
- Tools: Illustrator, Photoshop, Eclipse, GWT (Google Web Toolkit), Git
- Year: 2010
Benchmark Grading
I partnered with a teacher and two developers to create Benchmark Grading, an online gradebook that helps teachers include and track Common core standards in their curriculum. I made the logo and did all design and front-end markup.
- Role: Logo design, user experience design, user interface design, visual design, front-end development
- Tools: Illustrator, Photoshop, Eclipse, GWT (Google Web Toolkit), JQuery, Git
- Year: 2010
Mainstreet by Snapnames
The product team at Snapnames wanted to target a new vertical (SMBs), so I researched domain buying behaviors and created a logo in Illustrator and mockup in Photoshop for the new site.
- Role: User and market research, logo design, user experience design, user interface design, visual design
- Tools: Illustrator, Photoshop
- Year: 2009
