Green Bits Personas
Conducted customer interviews and contextual research to create customer personas for new hire onboarding and product development alignment. Download the case study (PDF).
- Role: User research, print design
- Tools: Google Forms, Survey Monkey, Sketch, Keynote
- Year: 2018
Rainmanjam Identity
Created new identity, logo, and social media graphics for client. Download the case study (PDF).
- Role: Identity design
- Tools: Sketch
- Year: 2018
Teamup Redesign
Directed card sort exercises, content audits, and customer interviews to create new information architecture and visual design, including developer-facing style guide. Download the case study (PDF).
- Role: Information architecture, UX design, responsive UI design, icon design
- Tools: usabiliTEST, Sketch, Adobe Illustrator, Zeplin, InVision
- Year: 2017
Teamup Class Detail Page Redesign
Utilized analytics, remote usability testing, and interactive prototyping to improve customer experience. Download the case study (PDF).
- Role: User research, user experience design, user interface design
- Tools: Google Analytics, Quicktime (for screen recording), Sketch, InVision app for iOS, Google Sheets
- Year: 2016
CrowdCompass App Localization
Created a cross-platform style guide (PDF) to help answer developer questions and created and iterated on pixel-level mockups for usability testing. Download the case study (PDF).
- Role: User research, user experience design, user interface design
- Tools: Sketch, Android simulator, iOS simulator, InVision
- Year: 2016
EventCenter Redesign
Conducted extensive user research to inform the complete redesign of web-based CMS. Download the case study (PDF).
- Role: User research, user experience design, user interface design, visual design
- Tools: Sketch, InVision
- Year: 2015-2016
Navigation Icons and Palette
While redesigning our CMS, I leveraged the palette of another business line, built all new icons, and created a responsive version of our navigation.
- Role: User interface design, visual design
- Tools: Sketch, Illustrator
- Year: 2015
CrowdCompass App Login Redesign
Contributed to strategy, conducted user research, and built out screens for a successful redesign of our app onboarding process. As a result, app login increased significantly and customer support calls decreased. Download the case study (PDF).
- Role: Usability testing, wireframing, mobile UI design
- Tools: Sketch, InVision
- Year: 2015
Speculative Facebook Home for iPhone
As part of a job interview, I was asked to design what a Facebook Home experience might feel like for the iPhone (PDF).
- Role: User experience design
- Tools: OmniGraffle
- Year: 2014
Mileage collection app
I made wireframes in Mockflow and OmniGraffle and worked with the visual designer to create a flat design for a mileage collection iOS app.
- Role: User experience design
- Tools: Mockflow, OmniGraffle
- Year: 2013
ISX scoring app
I worked with our visual designer to create a mockup landing page for a potential client's new sports even scoring app. She designed the web page, and I designed the iPhone app screen.
- Role: Visual design
- Tools: Photoshop
- Year: 2013
Flourish product design
I used OmniGraffle to wireframe and Photoshop to help design a health assessment for Insignia Health, conducted user testing, and implemented the results in .NET.
- Role: User experience design, user interface design, user testing, prototyping
- Tools: OmniGraffle, Photoshop, Bootstrap, Camtasia
- Year: 2012
Flourish style tiles
Made design comps using style tiles to gather feedback on a visual design direction for Insignia's Flourish product.
- Role: Visual design
- Tools: Photoshop
- Year: 2012
Needza
I mocked up and built a demo for a potential new business that would use the Facebook API to post "needs" for your friends to offer to help with. 2011
- Role: User interface design, visual design, markup
- Tools: Photoshop, Coda, JQuery
- Year: 2011
Stayhound
I started and built a company called Stayhound to help pet parents find great pet sitters. We sold the domain name to a competitor, but the integration server is still running.
- Role: Customer development, user research, product design, logo design, user experience design, user interface design, visual design, front-end development
- Tools: Illustrator, Photoshop, Eclipse, GWT (Google Web Toolkit), Git
- Year: 2011
Matchable app
I jointly developed the product concept for a gamified mobile dating app, and created mockups in Fireworks. The Startup Weekend team I led won "Best Business Model".
- Role: Product design, user experience design, user interface design, visual design
- Tools: OmniGraffle, Fireworks
- Year: 2011
BrightBound
I worked with a developer to build BrightBound, a web app to help motivate and help people to find a new job.
- Role: Logo design, user experience design, user interface design, visual design, markup
- Tools: Photoshop, IntelliJ
- Year: 2010
VetLinq
I cofounded VetLinq with two developers and used Fireworks and GWT in Eclipse to design, build, and help market the application.
- Role: Customer development, user research, product design, logo design, user experience design, user interface design, visual design, front-end development
- Tools: Illustrator, Photoshop, Eclipse, GWT (Google Web Toolkit), Git
- Year: 2010
Benchmark Grading
I partnered with a teacher and two developers to create Benchmark Grading, an online gradebook that helps teachers include and track Common core standards in their curriculum. I made the logo and did all design and front-end markup.
- Role: Logo design, user experience design, user interface design, visual design, front-end development
- Tools: Illustrator, Photoshop, Eclipse, GWT (Google Web Toolkit), JQuery, Git
- Year: 2010
Mainstreet by Snapnames
The product team at Snapnames wanted to target a new vertical (SMBs), so I researched domain buying behaviors and created a logo in Illustrator and mockup in Photoshop for the new site.
- Role: User and market research, logo design, user experience design, user interface design, visual design
- Tools: Illustrator, Photoshop
- Year: 2009
